Privacy policy.

Last updated: April 2025

At Ulla Pilates Club, operated by Equilíbrio Maiúsculo, Lda, we value your privacy and are committed to protecting your personal data in compliance with the General Data Protection Regulation (GDPR – EU Regulation 2016/679) and other applicable legislation.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, book classes, or use our services.

1. Who We Are

Equilíbrio Maiúsculo, Lda

NIF: 518488586

Registered office: Rua Latino Coelho - Edifício Hi Fly, N.º 1, 6º 1050-132 Lisboa

📩 hello@ullapilatesclub.com

We are the data controller responsible for processing your personal data.

2. What Personal Data We Collect

We may collect and process the following categories of personal data, through our partner Mindbody, Inc.:

- Identification Data: Name, email address, phone number, date of birth.

- Payment Information: Billing details, payment method (Note: we do not store card details).

- Health Information: Medical notes or declarations (e.g. for pregnant clients) when applicable.

- Account Data: Login credentials and booking history.

- Communication: Emails, feedback, complaints, and support requests.

- Website Usage Data: IP address, browser type, pages visited (via cookies or analytics tools).

3. How We Use Your Data

We collect your data to:

- Manage bookings and deliver our Pilates classes and wellness services.

- Process payments and issue invoices.

- Communicate important updates (e.g. schedule changes, class cancellations).

- Ensure your safety during physical activities.

- Improve our services, website, and user experience.

- Comply with legal obligations.

4. Legal Basis for Processing

We process your data based on the following legal grounds:

- Contractual necessity – to fulfill the services you book with us.

- Legal compliance – to meet regulatory or tax requirements.

- Consent – for marketing emails (you may withdraw at any time).

- Legitimate interest – to improve our services and client experience.

5. How We Store and Protect Your Data

We implement appropriate technical and organizational measures to ensure your personal data is protected against unauthorized access, loss, or alteration. Access to your data is restricted to staff and service providers who need it to perform their duties.

We retain your data only as long as necessary for the purposes listed above, or as legally required.

6. Sharing Your Information

We do not sell your data. However, we may share it with:

- Payment processors

- Class booking platforms (Mindbody, Inc.)

- Health professionals, in specific and authorized health-related cases.

- Legal or regulatory authorities, when required by law.

All third-party processors are bound by strict data protection agreements.

7. Your Rights

Under GDPR, you have the right to:

- Access your personal data.

- Rectify inaccurate or outdated data.

- Request the erasure of your data (“right to be forgotten”).

- Restrict or object to certain types of processing.

- Withdraw your consent at any time.

- Request data portability to another provider.

To exercise these rights, contact us at: hello@ullapilatesclub.com

You also have the right to lodge a complaint with CNPD – Comissão Nacional de Proteção de Dados.

8. Cookies & Tracking

We may use cookies to enhance your browsing experience and analyze website traffic. You can adjust your cookie preferences through your browser settings or our cookie banner.

Cookie Policy – Ulla Pilates Club

This website uses cookies to improve your browsing experience, analyze traffic, and support marketing efforts. Cookies are small text files stored on your device that help us understand how you use our site and enhance its functionality.

By continuing to browse or clicking “Accept,” you consent to the use of cookies. You can manage or withdraw your consent at any time through your browser settings.

We use:

- Essential cookies for site operation and bookings

- Analytics cookies (e.g., Google Analytics) to understand website usage

- Marketing cookies for personalized ads and social media integration

For more information, please contact us at hello@ullapilatesclub.com.

9. Marketing Communications

With your explicit consent, we may send you newsletters and promotions. You can unsubscribe anytime via the link in the email or by contacting us directly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website with the updated effective date. Continued use of our services implies acceptance of the updated policy.

-11. Contact Us

For questions, concerns, or data requests:

📩 hello@ullapilatesclub.com

📍 Studio Address: Av. Praia da Vitória 16b, 1000-247 Lisboa